THE CO-EVOLUTION OF BUSINESS PERFORMANCE INTERPRETATION                                          AND MARKETING IN ECONOMIC DEVELOPMENT  

Berkutova Tatyana Alekseevna, Candidate of economic sciences, associate professor, sub-department of economy, technology and management of commercial activity, Izhevsk State Technical University named after M.T. Kalashnikov, tberkutova@yandex.ru
Dorofeyev Vladimir Dmitrievich, Doctor of engineering sciences, professor, head of sub-department of management, Penza State university, meneqment@pnzgu.ru

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The article considers the interdependent development of the content of marketing activity and interpretation of efficiency of business in development of the economic relations between subjects of the market.

marketing, marketing activity, partnership